Lucia Ballas-Traynor

In May 2011, Lucia Ballas-Traynor became the co-founder and lead of CafeMom's new Hispanic web destination launching early 2012. Previously, Ballas-Traynor was publisher of PEOPLE en Español, the largest selling Hispanic magazine in the U.S., where she was charged with overseeing all advertising and marketing operations for the magazine and its website, peopleenespanol.com. She became publisher in July 2008.

Prior to joining PEOPLE en Español, Ballas-Traynor was senior vice president and general manager of MTV Tr3s. Under her tenure, she helped re-brand the network and established it as the most widely-distributed TV network dedicated to today's bicultural Latino youth. In 2003, Ballas-Traynor was senior vice president of Hispanic marketing for IDT Corporation where she was responsible for formulating marketing strategies for the telecommunications division.

A Hispanic marketing veteran, Ballas-Traynor started her career in Hispanic television over 20 years ago at Univision where she held various positions including sales director for the network's Mas magazine. In 1999 she was named general manager of Galavision, the cable television network owned by Univision. Under her leadership, she grew the network's coveted 18-34 year old demographic and nearly doubled its distribution, making Galavision one of the most popular Hispanic networks in the United States for teens and young adults.

Ballas-Traynor was named a "Media All Star" by Adweek's Marketing y Medios, and was profiled in The Hollywood Reporter's "Latino Power 50" list. She has also been recognized as a top "Women in Music" by Billboard Magazine, one of the "25 Most Powerful Hispanic Women in the Entertainment Industry" by The Hollywood Reporter, and one of "10 Women to Watch" by Multichannel News Magazine.

A native of Chile, Ballas-Traynor is a graduate of New York University.